Vietnamese Language – International iGaming sites remain distant to many players despite increased English proficiency amongst the Vietnamese. Localising the Key to Vietnamese PlayersĪs the Vietnamese gambling market faces fierce competition, with international gambling companies entering one after another, establishing an iGaming platform designed for the local market is key to attracting players. With the Vietnamese government implementing policies to legalize certain forms of gambling and the local market witnessing a surge in players frequenting overseas gambling websites and border casinos, the industry’s development prospects appear promising, making it an enticing space to capitalize on. Results from the Vietnames government’s pilot program that allowed two casinos to accept local Vietnamese players for a three-year period. Transactions on these sites are estimated to be in the billions, with US$ 10 billion a year spent on black market sports betting alone by Vietnamese players. Due to the lack of legal options, Vietnamese players often visit overseas online gambling websites. ![]() Although gambling has an important place in Vietnamese culture, local governments have banned virtually all forms of gambling in the past few decades.
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